The importance of having a mobile-friendly site cannot be overstated with the growing need for businesses to market themselves on the internet and more so, on mobile devices. It is a common understanding that the amount of traffic on the internet is more on the mobile than the desktops. Responsive web design is a web design approach whereby a web page vanes its appearance depending on the size of the screen that the content is being displayed on, which can be a desktop, tablet, or smartphone. That is, regardless of which device a prospective customer is utilizing, your website will be designed in such a way that it is easily accessible, with a quick loading time buttressed by great usability.
Responsive web design is an essential strategy in the growth of a business because it enhances the experience of the user and hence affects the rate of conversion. An example of this would be a responsive web application where a user of the app whether on a tablet, smartphone, or a computer the experience remains the same. The visitors in turn do not get frustrated with trying to use mobile devices only to find on them a poor website and opt out. This makes it easier to turn the visitors to the website e.g. based on the landing page into potential leads or sales for the business. Furthermore, Google started placing such websites as responsive design in its topmost search rankings for websites, thus enhancing the SEO with regrets to that website. A higher ranking means that the website will have increased exposure and traffic resulting in an increased clientele.
In addition to improving SEO and usability, responsive web design is a time and cost-efficient strategy in the long run. Instead of having two different websites for mobile users and desktop users, a business can have a single website that is comfortable for everyone. This lowers the development costs and makes it easier to carry out updates and maintenance.
Also, responsive Web Designs enhance trust. Today’s consumers demand speedy and hassle-free services, therefore having a responsive website ‘speaks’ to support and professionalism. It shows a business knows its clientele and has solutions at all times.
In the end, responsive web design is a forward-looking strategy. As technology changes and other forms of devices come into the market, businesses that already have responsive websites will be able to cope quite well and will also remain competitive. In conclusion, responsive design is not limited to looking good in pictures, but it is also about ensuring that a website promotes access, function, and ease of use for enhanced business performance.